The SEO-Advantage of Genesis Framework for WordPress

In this time and day, why would you want to spend tens of hundreds of hours and resources on building a website from scratch? Even the most advanced developers take advantage of frameworks that readily provide a lot of the initial code needed for designing a functional website. When it comes to looking for information on building a website, you will discover that WordPress sites and Genesis Theme Framework and its child themes are all the buzz. Why do so many users – both developers and non-developers use the Genesis Framework? It boasts of many outstanding features including Search Engine Optimization. Discover the SEO advantage of using Genesis for WordPress.

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5 Best Genesis Child Themes

The Genesis Framework is among the most popular and powerful theme frameworks that empowers novice and advanced developers, even non-developers, to build amazing websites with WordPress. True to what StudioPress claims, it is the foundation of any smart WP site design that features search engine optimization, responsive designs, impenetrable security, unlimited options for customization, lightweight and high-performance code, speed, instant updates, and superb customer support. Now that we’ve covered that and you’re convinced that this framework is for you, explore the best of the best Genesis child themes.

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Why You Should Choose Genesis Framework

Image credit: Studiopress.com

For WordPress users – whether beginners or seasoned, one notable trend that you’ll notice is a lot of them use and recommend Genesis Theme Framework.  By understanding what draws these people to use Genesis on their own as well as their clients’ WP sites, you’ll discover a multitude of reasons why you too should choose Genesis Framework.

Fact is – Genesis 2.0 is among the most popular and is widely considered to the most powerful theme frameworks in the market today.

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Surprise is a Crucial Element in Web Design for a Jewelry Store

It is important for you to know how to design an online store for jewelry to attract people to buy.

There are different web design ideas that you can follow especially when you are opening up a website intended to sell products. To begin with, you need to have a theme. This theme must not just be something you pick randomly, but something that best represent the company or the product being sold. You also have to be careful in choosing what and what not to place inside. Take note that the people can only take in as much information at a time. If they are loaded with several ideas and they will like the website seem desperate to sell, then they will leave the site right away.

Proper division of content

This is one of the keys in creating a successful website, especially for selling jewelry. There must be a tab where they can go to for certain information. You have to understand that not all buyers will place their order right away. Thus, you need to give them a lot. You must have articles about jewelry. There must also be a section about reviews and testimonials. The area for actual purchase must also be in a separate tab. Most of all, they need to see each product clearly. You don’t have to separate the products one by one, but you can divide them by category. By then, it is easier for them to understand the product and have a careful look at each one of them.

A few twists

Though it is important to be upfront and straight to the point in designing a website, it also pays to have some twists and surprises at times. For instance, you don’t have to announce all the freebies and discount offers right away. You also have to hide some of them so that when they see that there is more if they buy right away, then they will be immediately convinced. You can also partner with other stores so that if they have chosen a piece of jewelry already and they need to buy something else to match it with, then they know where to go. You don’t have to own those stores, but it helps you. A lot of people want buying everything at once. They love to mix and match. Therefore, if you sell jewelry only, then you need to recommend good stores for clothes and shoes. By then, they will buy from those stores and buy from your store too.

A jolly vibe

Most jewelry stores online have a more classical and luxurious vibe. Though it is good to have the store designed that way, it also pays if you create a less formal and a more personal approach. If you depict an image of extreme luxury, people might be scared to buy. They might not even dare to open the section where they can check the prices. Well, if you really want the best Semi Precious Stones, you can check this gemstone resource. Aside from shopping there, you might also check ideas on how to design a jewelry store online.

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Website Usability: Helping Consumers Use the Internet Easily

Over the years, the Internet has become one of the most user friendly things that we encounter on a daily basis. Gone are the days when only the experts in computer can use the Internet and design websites. In the day and age of WordPress, creating your own website has never been this easy.

Introduction to WordPress

WordPress is probably the best website creating tool to ever be invented on the Internet. It is an open source tool, which means that everyone from all over the world can contribute inputs that other users can use. WordPress is maintained not by one group but by all individuals that use this website creation tool. And the best thing about it is that it is free. All you need to do is to download the software and install it in your computer and you’re good to go. You can now design your own website for whatever purpose you deem it necessary: to share your thoughts and experiences on your blog, to build an online business or to create websites for other people and businesses.

Accessibility

A website’s accessibility is one of the top things that you have to consider when designing one. Users should be able to access the site directly and not be redirected to another that has little or no relevance to the site that the user first opened.

Ease of use

Since not everyone is equipped with the technical know-how in using the Internet, websites should be presented such that they are easy to navigate, with clear and concise tabs and commands so users can easily go from one page of the site to the next. For product promotions such as promoting the best crossbow in the market, different archery equipment should be presented not only with images but with their specifications as well. Recurve bow reviews allow customers to decide which bow hunting equipment will work best for them. 

Website design should be unique

In order for a website to generate traffic, it should be designed with the site’s theme, or purpose in mind. If it is an online store, products offered should be presented such that they attract the eyes of the potential customers and encourage them to buy the products. Colors play an important role in generating traffic. A website’s colors should not be too hard on the eyes; otherwise users will just look for other sites whose visuals are easy on the eyes. No one will sacrifice their eyesight for a website that is poorly designed.

Load time should be fast

Investing in a good web host is a must if you want user traffic to your site often. A site that takes too long to load its images and content will just make users impatient to wait for it to load. Instead they will close the page and look for other sites that do not waste their precious time in loading their contents.

A website’s usability is not dependent on only one factor. All of the things mentioned above should be in sync with each other to ensure a smooth running website with lots of traffic each day.

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Reasons Why People are Easily Tempted to Buy Jewelry Online

Online jewelry stores have interesting features that they easily tempt people to buy right away.

Back then, there were a lot of hesitations when it came to online purchases. There were those who were afraid of being scammed. There were also those who feared that their orders would not be delivered on time or at all. However, with more security features in place today, more people are becoming confident with online transactions. Even with expensive items such as jewelry, people are already confident to buy them online. In fact, people buy jewelry online as if they are picking one from a regular jewelry store

Inevitable temptation

Jewelry lovers will always be attracted to jewelry whatever the circumstances are. No matter how they try to stop themselves from buying one, they always end up with another piece of jewelry back home. They try to avoid going out especially in a mall where jewelry stores are all over the place. However, with the advent of online stores, they just can’t resist buying some more.

To begin with, looking at online stores is like doing an actual jewelry purchase. The stores are so attractive. They provide photos and descriptions of the jewelry. Some stores even have short clips depicting the jewelry or a commercial where good looking models wear the jewelry. With these images and videos presented online, it is really difficult to say no to jewelry.

Aside from the images and videos, some sites provide interesting articles related to jewelry. The write ups invite people to buy the jewelry even more. They might not really be about convincing people to buy, but the content makes every piece of jewelry more interesting that they end up buying one anyway.

To top it all, web designers see to it that people can really feel that they are getting their money’s worth. They arrange the content of the website in such a way that they can easily be tempted to buy the product. They blend the content well and come up with something interesting for people to see.

Freebies and discounts

There are tons of online stores online. Thus, standing out is difficult. This is why online stores have gimmicks to attract more people to buy from them and not from other stores. Whatever their strategy is, it will still be beneficial for the people in general. They are the ones who make the most out of these discounts. They have more reasons to buy if they get something else aside from their main order or they get those items at a much lower price.

Start shopping now

If you have opened certain websites and were amazed with the web design, then you definitely have to give in to the temptation. Besides, you might deserve to have one already. Don’t stop yourself from getting what you deserve. If you still don’t have any idea in mind, you might want to check out Red Gemstones that you can find through Gemstone Guide. Once you have learned more about this jewelry, you won’t have second thoughts buying one right away.

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Why You Need to Use Genesis Framework for Your Business

The value of building a website for your business is undeniable. With the advent of the internet and the growing number of social media users, getting internet presence puts your business to reach out to a wider audience. No matter how small your business, or what kind of product or service you are selling, having a website allows you to be seen by millions of people. The possibility for you and your business just becomes infinite.

The question now is how you would go through with having a website, say, for your vacuum cleaner business. If you talk to professional web developers, most of them will offer you to build your own website from scratch. While this is an excellent approach to take, there is another way that is totally more efficient. Have you heard of the Genesis Framework?

Here are three benefits of using the Genesis Framework:

Less development time

Because Genesis Framework is built using the WordPress platform, it means that there are hundreds of web developers who have poured so much effort into building the framework. Using Genesis Framework allows you to have a head start, so to speak and therefore allow you to cut through the whole lengthy process of the initial phase of web development.

Because the whole process is cut short, you spend less than what you would when you build the site from scratch. Not only will you save on the cost of web development but you also get to use your website a lot earlier than the other way and so you get to earn money because of it earlier.

Available upgrades

With WordPress as the platform, you also get to enjoy numerous upgrades that they will be providing their subscribers. Upgrades are part of web maintenance and WordPress is known to provide them regularly. You may hear some stories of how upgrades ruin the whole site. With Genesis Framework, you get to enjoy the parent-child theme structure and so the upgrades will never, in any way, ruin your site.

Additional built-in features

Perhaps having the WordPress as the platform for Genesis Framework is one of the best benefits you can get from this framework. This is because not only will you get upgrades, you also get other bui8lt-in features such as SEO and other advanced widgets, all designed to help you maximize the functionality of the website for your business.

Traffic plays a very important role for your website to gain popularity. With the SEO built-in features for your website, the site simply attracts traffic like a magnet. The best thing is that you do not need to do all the effort because WordPress and the Genesis Framework do it for you. A business that deals with vacuum cleaners such as the ones here would greatly benefit from the attention it would get from prospective clients through the SEO and other built-in features.

Ads and marketing will greatly help your business get off the ground. The internet is one area you need to have a presence in order to maximize marketing. The best way to do that is to have a workable website. The next time you talk to your web developer, ask him about Genesis Framework.

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How to make a open source site for your photography business

Here is a great example of a good professional photographer’s website.

What are the elements that make it such a good site, and what are the features you’ll need to have in your WordPress – Genesis website?

As seen in the example, a professional photographer’s website needs to some specific features to meet the needs of the business. First and foremost it needs to show off your photographs, it also needs to display your prices, and should explain what your specialties are, and how you work.

For these reasons you shouldn’t design your website as an ecommerce store, or a website for business consultant. You should use a site that plays to your strengths and shows you off at your best.

So here is my advice for building your ideal photography website:

A. Use your own host and host your blog on that same site. You can get really cheap hosting (9.99 a month) and be independent forever. If you sign up for one of those “build and host” deals you could be paying $30 or more per month and not have the same independence to make changes that you may want in the future. If you want you can find a host that specializes in hosting lots of photographs, that way your site will load a lot faster.

B. Use an open source CMS. The benefit of using an open source CMS (like Genesis for WordPress) is that you can make additions and changes to your website without being held for ransom by some proprietary expensive platform.

C. Use one of the beautiful open source themes that already exist. Don’t pay a designer $2000-$10,000 to reinvent the wheel. For $65 you can download a perfectly good theme. Just Google “photography theme” (add WordPress, Genesis for more targeted results). Remember that what is going to make the site stand out is YOUR content. The photographs and words that you create. Here are some great theme resources:

themeforest.com

ProPhoto

Genesis Themes

D. Don’t use Flash. Honestly in 2015, it is assumed that you know this. But as you know sometimes photographers appear to be taken in by moving pictures, fancy graphics, and HUGE photographs. None of these things are necessary. Stick to HTML.

E. Make sure it is mobile enabled. By default most modern WordPress themes are already mobile enabled. So just use one of the newer themes and you should be fine.

F. Optimize your photographs. Sure put tons and tons of photographs on your site! Your prospects will love to see them. But make sure you optimize them to reduce their size and keep their quality. Here is the really long technical article. Here is one that is a bit more user friendly.

G. Personal Branding. You are going to need a picture of yourself on your website.  Your customers will want to see you and also want to see that you can take a good picture of yourself. If you cant treat yourself right in front of the camera, how can you be trusted to photograph them. Also photography is an “in person” business. Customers want a picture of you before they engage with you. Tell them about yourself, your history, and your skillset. See here for a great profile.

H. Contact. Make sure it is super easy to contact you. Have your phone number and contact from in multiple places on your site. Also tell them the benefits for contacting you. List your specialties and what that will do for your customer. People buy benefits, not features.

I. Where you work. Make sure you list the cities that make up your territory. Yes, if a client hires you to shoot in Japan, you’ll go for the right amount, but regular clients want to know where you can get to easily without extra costs.

Conclusion

Just as in the act of photography, your reviews are going to depend on doing all the basics right, being pro-active, and being detailed oriented. Follow the above tips and you’ll have a great website to bring in new clients!

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Hassle Free Web Designing with Genesis Framework

If you are planning to do a bit of web designing on your own, of course one of the things that you need to learn about are the current themes and frameworks prevailing on the net today. And if you ask any decent web designer for some suggestions, it is very much certain that the name Genesis Framework would be mentioned. This theme has been the talk of the town among WordPress users. It has been described as a search engine optimized WordPress that is secure and capable of bringing the sites to places where designers never thought they could. Intrigued enough? Here are some things you need to learn about it. Who knows? You might end up amazed and use it yourself.

A well-supported and well-coded framework

This framework from StudioPress is well maintained by a group of top notch developers. It is updated regularly to reflect the best techniques and practices with respect to coding. This is also to ensure that the same is at all times compatible with WordPress’ latest version. As such, you will never have to worry that an update would cause disruptions in your site. And in case you run into some technical problems or just need help from more experienced users, you can always begin a thread in the many support forums of StudioPress or even open a support ticket in it. More than that, since many people are using it, you can find tons of videos made by them featuring different kinds of FREE tutorials.

Hassle free updates

The framework makes use of what we call child themes. These are similar to skins that are placed on top of the Genesis Framework so that your website will look the way you want it to. So, instead of messing up the framework whenever you want your site to look different, you only have to change the child theme. Now that I have mentioned child, in case you are in search for jogging stroller reviews, check out http://www.toddlervirtues.com/best-jogging-stroller/. Or if what you want is a double jogging stroller, no problem! Just click here. Going back, even if it is the framework that needs updating and not the façade of your site, you don’t have to worry as well. Since they are not one and the same, you can safely update and change your framework without ruining your beautiful site.

An inexpensive way to design a webpage

Unlike other themes that would require you to pay a fee on a regular basis especially for updates and supports, Genesis only requires a one-time fee, which is for only $60. Once paid, you can get access to the framework as well as to its updates forever. Although a different payment is required for the themes, which can range from $20 to $50 depending on the complexity and aesthetics of the design, still, you will be saving a lot of money.

With Genesis Framework, you can design web pages like a pro without spending too much money. Make sure to consider it when you do start making your website and pages.

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Hiring the Right Internet Marketing Agency

Five Steps You Need to Take Before Hiring an Online Marketing Agency.

Along with SEO, social media and Internet advertising are key components of Internet marketing. Incorporating them into a viable marketing plan is something that requires a combination of creative and technical skills. There are very few people who excel at this combination of skills, so choosing the right Internet marketing agency is essential to get the most out of your marketing dollar and to generate the greatest revenues.

First, recognizing that social media is a critical area of Internet marketing gives you the first point to pay close attention to. A quality marketing agency will be keenly aware of the importance of social media and not overemphasize other forms of advertising such as pay-per-click or banner ads. Your company voice needs to heard in an active way, and today that way is through social media.

Second is the importance of SEO, or search engine optimization. One of the key areas in SEO is
page rank, where your web pages and web site are created to achieve a Page One ranking on search engines such as Google. The current emphasis on getting a high page ranking is on having high quality content on your web site. A good marketing agency will be emphasizing content over appearance.

Third, there must be a qualitative way to measure the results of the marketing campaign. It makes no sense to spend money creating and developing a marketing plan if there is no clear and concise way to measure its progress or success. This is usually done by creating a series of reports that measure the success of the various marketing strategies that will result in making modifications to the original plan to maximize the marketing effort.

Fourth, seek to meet the people who are candidates to be assigned to your project. As mentioned in the introduction, there are very few people who are multiskilled in creative and technical areas. On the other side of the equation are people who are excellent at a very specific area but cannot bring a different perspective to the table. If you realize you will be working with a team of experts who do not have a collaborative mix of creative and technical skills, you will want to step back and decide if their skill sets match what your company needs.

Finally, we have to mention the money factor. You will likely not get everything you want unless you have an unlimited budget for marketing and advertising. Prepare to make trade-offs for the sake of fiscal sanity and maximizing your return on investment. Develop a list of priorities, emphasizing the services you can do without but will become more important as the marketing strategy takes place. Remember, the idea is to use your choice of Internet marketing agency to develop a strategy that will meet your company’s business and marketing goals.

There may be a lot to consider, but marketing the right choice can not only save you money, it can make you money. Not all agency’s or freelancers are equal. Take the time needed to go through all your options. The right agent can make a huge difference in your bottom line.

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Website Design & Makeover: TelescopeObserver.com

We recently received a request from a wonderful man named Joe Sanchez who wanted us to review his website design, hoping to learn and show other burgeoning business men and women rookie mistakes that can happen during their initial stages of website design. What we’ve learned is that people nowadays making their websites must be wary of copyright laws, fonts and logos.

Let us introduce to you Joe. Joe was laid off from his job as a medical receptionist when the economy got bad and has not been able to keep a full time job since 2013. With all this frustration circling him, Joe decided to take make his own website so that he would have a hobby to keep him busy. Joe hopes that one day his website will make him money, just like all of the rest of us. Before he can even get to that stage, Joe understands that his website design must be sleek and user friendly if he hopes to build a loyal following.

Joe’s website, www.telescopeobserver.com, provides telescope reviews for products ranging from those designed for kids to high-end scopes meant for the most experienced astronomer. He has been an avid star gazer and telescope user since he can remember, taking after his father and uncle. Joe stated he hopes that one day his website will either get him a job in the astronomy field or that he could use his website as a catalyst for selling telescopes himself. For now, he’s just starting with his first ever website.

We were touched by Joe’s story and the fact that he wanted to begin right away with as much constructive criticism as possible. He said he has been following our blog for a long time and knows that we could assist him in making his website the best it could be. Fortunately for him, we didn’t hold back. Even more fortunate, we helped him to completely revamp his website. We still wanted to run a review, so that others beginning websites can be aware of the process we went through with Joe and hopefully learn something from our experience.

TelescopeObserver was what you would call a mess. There were too many pages, the font size and theme was not streamlined and the logo looked like something a five year old made on Paint. The one thing TelescopeObserver had going for it was its beautiful photographs. They were edited nicely, added good positive and negative space to the webpage, and broke up the text perfectly. At first, we were worried that Joe had taken these images without proper copyright, which would have been a whole different issue. Fortunately, Joe’s niece had taken all the photographs and they were so excellent because she is a current photography student at her local community college.

We showed Joe how to properly credit his niece, categorize his content, streamline the font and create him a brand new, modern logo. It may seem obvious, but font and logo are two things that we see websites massacre most often. Make sure your font is the same throughout and your logo is minimalist and creative. Don’t be afraid to outsource. If you are not that creative, go hire a photographer or a graphic designer to help you get your website off the ground. Be aware of copyright laws and do not copy someone’s style or photos without their consent.

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Why Genesis Framework Should Be Your Number One Choice


There are a number of factors that you need to consider when it comes to choosing a theme, web design, or just anything for your online business. If you are selling the best products and services but you have a pretty unresponsive site, you will find your profits plummeting. This is bad because you start making losses sooner than you think. It is for this reason that you should go for the Genesis Framework Word press theme because it comes with so many benefits that you can always enjoy. In almost all cases, it suits all manner of online businesses.

If you have been using WordPress for a relatively long period of time, then you must have noticed that many people love to use Genesis Framework. The best thing is that this one is well coded so you will not experience so much problems with it. In case you have any issues, you can always get instantaneous help from the support team at StudioPress. Furthermore, with Genesis Framework you can always update in real time and not end up losing customization. There is nothing better than having something tailored to your unique needs, and one that offers you value for your money.

It also stands as one of the most affordable themes on WordPress, and you will not dent your bank account if you happen to buy it. Importantly, you can use the theme to do most of things that you will never have with other themes that fall in the same bracket. The best thing is that there are tutorials available for the novice and you can read, as well use them to tailor your site to be better. The creators had in mind different needs and so created something that will meet a variant of needs. Basically, they are innumerable features that you can always take advantage of as an online business person. Above all, you can use many other WordPress plug-ins that you want to. And no matter what your needs are Genesis Framework will suit your needs.

There is one more thing that makes this theme stand above the rest in the industry, and this it is SEO ready. It does not only allow you to input microdata in the code, and with the regular updates it makes it even better. Its responsive Turnkey design, tight security, widgets ready nature, and may theme options, make it an ideal for business business. Entrepreneurs are able to maximize on profits, without necessarily compromising on their reputation. If you want to create a site that you can use to advertise services and products, then Genesis Framework is a better option.

The benefits that come with Genesis Framework make it one of mostly used WordPress themes in many online business. From those explaining how to make money online, pets, dance groups, to complex sites that are used by SEO experts and programmers. In fact, with the help of professionals you can always get a better site in no time. If you are thinking of creating a website like I did for a real estate company called ALC LLC Apartments, I would opt for Genesis Framework. It offered the most flexibility.

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Do you still need a website?

I remember when making websites became so easy everyone could make his or her own website. It was a great time, and even though it made us web designers a little less needed, it gave birth to some amazing personal blogs. The company to thank for this is really wordpress.com, which took away the need to known coding language such as HTML. But even with amazing drag and drop website design tools like wordpress and weebly, many people are still afraid of the complexities of building there own website.

Today, I ‘d like to review some new system which makes it even simpler for people to have there own website. Yes, it’s even simpler than drag and drop software. It is so simple, your grandparents could set up a new site in less than 2 hours.

The new web design platforms I’m talking about include social sharing websites such Rebel Mouse and Pearl Trees. Before I show you some examples of what you can do with these sites, let me be very clear on what they are and what they are not. If you’re looking to have a fancy, customized website, or need a lot of freedom to edit the look and the design of you website, these are probably not the best platforms for you. The same applies to bloggers. If you’re writing very long posts, these new sites just won’t be good enough for you. For the rest of us, these websites are very useful.

Rebel Mouse is a company that’s been around for a few years, but I only just discovered it. They allow a user to sign up for a completely free account and start collating their favorite pictures, articles and websites on the Internet, much like a pin board in your kitchen. In other words, it is like pinterest, but with website instead of pretty photographs.

For example this is a Rebel Mouse page which reviews the best criminal background check services online. As you’ll see when you follow this link is that the interface is really simple, but the actual page and information are very good. It would literally allow someone to look at these page for a few seconds, and he or she would be able to pick out a criminal background check service straight from this page.

What’s great about this as well is that they can easily follow this page, and share a particular post or the entire thing with their own friends. It’s almost like a social media website.

Pearl Trees is very similar to Rebel Mouse, but is even easier. It uses less features, hence it’s simpler. But within minutes, you can have a collage of your favorite online places and shares these with your friends. For example this Pearltrees background check review site does the same thing as before. You’ll see the interface is a little easier on the eye, and there are a lot less features. But this makes it even more useful.

I’m a big fan of both social networks, and will be using these for my personal pages going forward.

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