In this time and day, why would you want to spend tens of hundreds of hours and resources on building a website from scratch? Even the most advanced developers take advantage of frameworks that readily provide a lot of the initial code needed for designing a functional website. When it comes to looking for information on building a website, you will discover that WordPress sites and Genesis Theme Framework and its child themes are all the buzz. Why do so many users – both developers and non-developers use the Genesis Framework? It boasts of many outstanding features including Search Engine Optimization. Discover the SEO advantage of using Genesis for WordPress.
The logic behind search engine optimization for your website is making it easily understandable and discoverable both by human users and search engine robots. Without a good ranking, chances of your site attracting leads, prospects, clients, buyers or subscribers which are your target audiences is very slim to none. Simply put, without SEO your website remains invisible and so will your profit. With Genesis Framework, it’s easier to achieve and maintain a good search result ranking and this is one of the major reasons why it use widely used and recommended.
Genesis is Search Engine Optimized
Genesis Theme Framework is a smart foundation for search optimized WordPress sites, making it an important tool not only in web design and development but also in your website’s SERP (Search Engine Results Page) – the key to online success. Here are some features that make your website more relevant for search engines, affecting your rankings positively:
- Clean, Lightweight Code. Websites with clean, lightweight code not only loads faster but allows easy access for search engine bots to crawl through your pages and get crucial insights on each page’s relevance to specific search terms. Load time is also discussed in milliseconds and with ‘page load time’ now a crucial part of the Google algorithm, your website has already given your business a big competitive advantage.
- Schema Markup. Genesis now supports the schema.org code, and in SEO the Schema markup is considered one of the latest developments. The Schema markup makes use of a unique semantic vocabulary that allows you to output microdata in your WordPress website’s code. This means that some content are indexed and returned in search results in a different, yet better way leading to enhanced Google Authorship identification.
- Automatic Updates. StudioPress has hired the best developers to create and continually develop the Genesis Framework. With automatic updates, you will never have to worry about your site getting outdated and outranked. Your WordPress code is always fully optimized.
- Built-in SEO feature: All of Genesis child themes already have Theme SEO setting, which allows you to edit SEO Title, meta description, meta keyword, so you don’t have to bother with SEO plugin anymore.
Moreover, you can now set up your Google Plus profile quickly, also you are able to change SEO setting of home page, sitewide, every pages and posts easily.
As Genesis framework has become quite popular, this gives you some advantages. There are plenty of resources, tutorials and help available out there for Genesis. If you are quite new to web, HTML, or SEO, Genesis is highly recommended.