In this time and day, why would you want to spend tens of hundreds of hours and resources on building a website from scratch? Even the most advanced developers take advantage of frameworks that readily provide a lot of the initial code needed for designing a functional website. When it comes to looking for information on building a website, you will discover that WordPress sites and Genesis Theme Framework and its child themes are all the buzz. Why do so many users – both developers and non-developers use the Genesis Framework? It boasts of many outstanding features including Search Engine Optimization. Discover the SEO advantage of using Genesis for WordPress.
The Genesis Framework is among the most popular and powerful theme frameworks that empowers novice and advanced developers, even non-developers, to build amazing websites with WordPress. True to what StudioPress claims, it is the foundation of any smart WP site design that features search engine optimization, responsive designs, impenetrable security, unlimited options for customization, lightweight and high-performance code, speed, instant updates, and superb customer support. Now that we’ve covered that and you’re convinced that this framework is for you, explore the best of the best Genesis child themes.
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For WordPress users – whether beginners or seasoned, one notable trend that you’ll notice is a lot of them use and recommend Genesis Theme Framework. By understanding what draws these people to use Genesis on their own as well as their clients’ WP sites, you’ll discover a multitude of reasons why you too should choose Genesis Framework.
Fact is – Genesis 2.0 is among the most popular and is widely considered to the most powerful theme frameworks in the market today.
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Mothers are very busy. They try to joggle everything with their hands. This is why a lot of them resort to Internet shopping to buy their kids’ needs. This is also the reason why a lot of shopping sites for babies and children have become very popular. If you are running one, you might have to consider how to be competitive. There are a lot of other stores out there. It is not easy competing with them, especially if they have been in the industry for many years now. Whatever it is that you sell online, you just have to remember that your web design is everything. It should be attractive enough. Otherwise, it won’t be easy for you to convince mothers to buy what you offer.
Mothers are not shallow
You might think that you can create a website filled with beautiful photos or images that glitter. This works for teens, but definitely not for mothers. You cannot just sell them anything with beautiful photos. They look at every detail of the item before buying. From the price of the product to all its features, you can expect a mother to dissect everything. They will even compare options even if this takes time. Therefore, simply posting photos won’t help you in any way. You need to be detailed, but not boring. For instance, you can check out the best double stroller from http://newbabyspace.com/. This will give you an idea on how they attracted mothers to buy their products. You can also read double stroller reviews, particularly compact double stroller reviews since you also have to write good words about your products.
Use Genesis Framework
If you are still new when it comes to web design, you can just use genesis framework. It is easy to follow. This will provide you with clear steps on how you can upload photos, choose themes, and organize the content in such a way that readers can easily follow. Even those who have no background when it comes to web design were able to use genesis framework with ease. If you want an easy way to create your website, then this is the best way to do it.
For now, you know what mothers need. You also have to understand that their needs change. You also need to study these changes and find out how you can address them. You need to stay updated all the time. If not, it is easy for your competitors to overtake you. Try to conduct surveys or allow your clients to evaluate your service. By then, you will have an idea on what to do to improve your website and your service in general.
When it comes to the needs of their children, mothers are very particular. You have to treat them differently from other customers. They know exactly what they want and they won’t back down until they get what they deserve. Of course, mothers will always be like this. They have to be protective of their kids.
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A lot of people wanted to change their ways and practice a healthier lifestyle. Sadly, they don’t know where to start. For some others, they are energetic enough to get started. Along the way, they feel bored and are no longer interested in finishing off what they have started. The truth is that they also wanted to get things done. They just need the right push. If they know the key to a healthier lifestyle that does not seem that difficult for them to follow, they will surely go for it.
For instance, when we talk about healthy eating, we immediately think about bitter vegetables or sour fruits. The truth is that there is more to this. There are a lot of ways to prepare sumptuous meals without necessarily going for bitter tasting dishes. The same thing is true for workout. The reason why people are immediately turned off with the idea of working out is because they feel like it is too tiring. They are not determined to do anything at all. When they realize that there are ways to burn fat in a more fun manner, then they will go for it.
If you know the key to a healthier lifestyle, then share it to others. You have the gift. You need to make the most out of it. Besides, you will lose nothing when you share with other people what you know. In fact, they can thank you for what you have done to help them out.
When you have finally thought of giving this a try, start by creating a website. Gather all the ideas that you have learned over the years. Write a blog, post photos or make recommendations. As long as you can share what you know, it is good enough. For instance, you can follow the techniques on how to bring home the best juicers from Karen. If not, you can make juice reviews using different kitchen appliances. This might be something simple, but it can tremendously help other people.
Once you have organized the things needed to get the job done, the next thing that you have to do is to create the actual website. If you don’t know how, then it is perfectly fine. You can just use genesis framework. You don’t have to be an expert in programming to deal with it. Even beginners can deal with this program easily. The best part is that you can mix and match anything you wanted to be seen on your website.
When you are ready with the website, then it is time to go on live. Soon, people will start to come asking questions. You have to be ready too. Since you have learned the tips from your experience, you don’t need to appear like you are a medical authority. Speak on the point of view of a person who has tried the secrets you have shared. Doing this is of great help to many people and you will be thanked a lot for this effort.
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Photos are effective in selling items. When these photos are attractive enough, it is easy to convince other people to buy one. Though it is a good marketing strategy, the truth is that it won’t necessarily work. You have to make sure that you do better than just making use of photos. People these days are smarter. When you sell these items online, you need to give them more reasons to invest on those shoes.
Play with your website
To begin with, the website where you are selling these photos must be accessible. As soon as they have decided to buy a new pair of shoes, the website must easily tell them what to do. However, you don’t have to be plain and boring. You can spruce up the ordinary look of the website to make it more appealing. This is where photos come in. You just need to remember that these photos must be strategically used. They must be accompanied with attractive words. The price and available promotions must also be located in the website in such a way that people will immediately be enticed to buy one.
Use of words
Words are also powerful when selling online. Some people just can’t buy photos. They wanted detailed descriptions since they cannot touch the product before buying it. These words have to be strong enough but not that lengthy, to ensure that they will buy one. You also have to include testimonials, reviews and comments. These are powerful words to let people believe that what you are selling is worth it.
For instance, if you are selling affordable best crossfit shoes, they need to know why they should invest in it. The product might be cheap, but they are also in search for quality. You have to let them know that they are getting their money’s worth when buying the product. You can say that you are selling the best shoes for crossfit under $100, but add a few more words.
Use genesis framework
To top it all, you need to use something that is effective when it comes to web design. Genesis framework is one of them. It is easy to use. Even if you have no background in web design or programming, you can deal with it quickly. A lot of people are comfortable with the idea of using it. In fact, even experts use on since they can see the results needed right away.
Expect better sales
It takes time to attract more people to buy from you when selling items online. This endeavor will soon bear results if you are patient enough. You also have to be persistent when it comes to your marketing strategies. You cannot just stop simply because you felt like you have achieved something. You need to do more and do better. Soon, you will see these changes and you will look back at your efforts to get things done. Many people have started with small steps and were grateful of what they have done.
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Back then, there were certain rules to follow when it came to web design. This is true especially if the website is dedicated to businesses. These days, there are no clear rules. It simply depends on what you think is right in achieving your goals. When you are selling carpet cleaners and other home cleaning devices, you might want to try a different technique in web design. You can go for a website that is flooded with photos.
A unique concept
The good thing about a website that is composed mostly of photos is that the photos speak a lot about what you sell. When you run a business that sells the best home carpet cleaner, then you have to advertise about clean carpets. They are a product of using the device you sell. When people see the carpets and how clean they are after the device has been used, then it is easy to sell the cleaner. There is no need to write anything about what you sell since people are already convinced about it through the photos. You can check out this website for the best carpet steam cleaner for more ideas on how things are done.
Even if you are just posting photos instead of words, you need to make sure that you are using photos taken after using the carpet cleaners. You don’t have to copy other photos just to prove your point. It is easy for people to tell if you are just exaggerating things. When they realize that you are cheating on them by showing unreal photos, then they might be turned off. If you trust what you sell, you can easily convince buyers with the actual photos you’ve taken.
Use Genesis Framework
The first thing you need to do is to take photos of carpets before using a carpet cleaner. You also have to take photos once the carpets have already been cleaned. You should pick the right photos to be displayed on the website. You should also think of how they will be organized once the site has been published. Most of all, you need Genesis Framework. This will help you to get through the entire content from the start until the end. It is so easy to use. You just have to follow a few steps. Even if you have no knowledge about web design, you can easily get through the process.
Once you are ready with the entire set of photos and you have already organized them, then you can go live. You can observe what you have published first and study if you have attracted traffic with this style of web design. If it works well, then continue updating the site with great photos. If not, you can look for other ways to attract people to come and see your website and what you have to offer. It takes time to perfect this whole process. The only thing that you need to remember is that there is no right or wrong way when it comes to web design. If a strategy works for you, then stick with it.
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There are a lot of fitness products available these days. This can also be attributed to the increase in the number of people interested in weight loss and in maintaining a healthy figure. If you want to dive into this popularity, you need to make sure that it will end up in a huge success. This is true especially if you intend to sell your products online. Take note that even if you have a good product, you have a lot of competitors out there. Thus, you need to stand out. The website that you are to create must easily entice people to buy what you offer to them.
Choosing the product
Before you even jump into web design, you need to first identify what product you are to sell. Take note that there are a lot of products that are deemed effective, but are useless in reality. If you can attest to how effective the product is, then it would be great. You can go for natural or organic products since they pose no direct health threat. If you want weight loss devices, then you can check out the best cellulite massager. This is available at a cheap price, but has proven to be effective. It does not threaten one’s health in any way. It is not ingested, but just applied to a specific part of the body where there are obvious cellulites. Therefore, if you want a product that is effective, but safe, then this is the perfect partner for you.
Starting the web design
Now that you have already chosen the product, the next thing to do is to plan what should be placed inside the website where the product will be promoted. You need to be inviting but not overwhelming. This means that you can place some items inside the website but not to a point where you start to annoy the readers. You should also select the information that you want to publish or else they will get bored browsing at every detail. Most of all, you need to be realistic. If you intend to place before and after photos of clients who have used the product, make sure that they are authentic photos. Don’t try to lie and fool your potential clients. If they buy the product and they don’t see the intended results, you might lose those clients forever.
After selecting the content for the website, you need to focus now on how your potential customers can buy the product. This should be done in such a way that they won’t have a hard time doing so. There must be a tab for purchasing the product. There should be payment options available. Most of all, you need use genesis framework to deal with the entire web content. This allows you to easily organize the site and achieve a desirable look. Even if you don’t hire a professional to help you out, you can still manage the website until everything is done.
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Goggle’s latest update to their algorithm technology centered on mobile friendly design of websites. Essentially a statement was made that by April 21 2015 any site that was not mobile friendly would be penalized in SERP results. To be honest we did not find this as surprising as many other people in the web design industry, as we think it makes perfect sense.
Why should Google searches from Smartphones and tablets result in pages being viewed that are not optimized for their device? The big question was how big an impact would this have on website traffic after that fateful date. For today’s post we have collected some data from sites directly under our management where we were involved in monitoring and updating pre and post Google update.
Our initial findings suggest that mobile traffic did indeed take a dip where no mobile friendly site design was in place. For the most part this only affected the mobile traffic and not the desktop traffic. But we did make an interesting discovery on two very similar sites.
The first one is a tech review site which gets a lot of traffic on mobile devices and the site wasn’t updated until 2 weeks after the Google change. On this site we saw a significant drop in traffic from both mobile and desktop devices and rankings dropped equivalently.
On the other hand another client site (www.bestcordlessphoneguide.net) was also updated a couple of weeks after the fact and their rankings have gone up overall for a large selection of keywords. The biggest increase came to their section on cordless phones for seniors. One of the main differences between the two sites was the source of traffic. The phone review site gets the majority of its traffic from desktop devices, but it is still very interesting that there was an increase in search rankings for both mobile and desktop.
Another contributing factor is the underlying site technology. The phone review site was essentially redesigned using the Genesis framework and a proprietary responsive child theme. The other site is HTML based but also redesigned to be mobile friendly.
These are very interesting facts for us as web designers as we have two very strong indicators on what kind of site have been affected. With the help of some other sites under management we have confirmed that the Genesis framework with a good child theme is definitely having a positive effect. Google indeed really seems to like this kind of setup.
The amount of traffic from mobile devices is also a big contributor to increased traffic, which we have been able to verify on 75% of our sites that were mobile friendly on time. In one case we saw a boost of 40% more mobile traffic mainly due to one fact. Over 80% of the competitor sites are not fully mobile friendly and none of them use the Genesis framework.
So, what does this mean for us? Essentially we will be strongly suggesting to all our clients to make the move to Genesis. The reasons to do so are more convincing and tangible now, more than ever.
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In order to ensure that people appreciate your business online, find ways to make it more creative and appealing.
These days, the best way possible to promote your business is by going online. There are a lot of people searching for important stuff online. Thus, if you happen to advertise your business over the web, you can expect more people to know about it. For instance, if you are running a resort, you can always maximize the use of online marketing. However, it is not just about posting information. It is also about making this information spread out, and have a lot of people see what your company has to offer.
Improving your website design
This is where everything has to start. People need to see your website and when they see it, they have to get important information too. To begin with, you need beautiful photos of the resort. They must be appealing. People must not hesitate making reservations as soon as they see what you have to offer. Yes, you can edit the photos and make them look good, but it helps if the photos are already good to begin with. This is where the need for the best paint sprayer comes in. You must use a paint sprayer that will cover the walls of the resort perfectly. It must be appealing from the outside so if you post these photos, people will be enticed right away.
The only problem with using a huge paint sprayer to repaint your hotel walls is that they are expensive. The good news is that you can now get a paint sprayer that is considered the best paint sprayer for the money. It means that even if you spend a lot, it is still worth the cost in the end. Furthermore, if you really want the best paint sprayer for the money then just go for Graco Magnum X5 Airless Paint sprayer.
Using genesis framework
Once you have gathered the photos already and have decided on the best content to use, the next thing to do is to generate them using genesis framework. This allows you to arrange everything in an orderly and appealing many. They also help ensure that everything looks perfect. It is easy to use. Even if you are just new in web design, you will be able to handle everything with ease. You also don’t have to go through a lengthy process just to finish something. All you need to do is to follow simple steps. You just have to give it a try and you will see how easy it is to handle.
Seeing positive results
The best part is that you can now see changes as soon as you overhaul the website. You will soon see a surge in the number of people making online reservations. Take note that people are visual by nature. Thus, you have to play with the eyes. You need to bank on what they see. If you use the best photos after spray painting your resort, then you can really expect good results. Just keep on making positive changes for your business.
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When we design websites, we are always trying to figure out the best color scheme, image placement, and general organization that will make the site look its best. But one thing I’ve learned over the years is that looks aren’t everything. Of course, we want a pretty website, but we should be more focused on the website doing what you want it to do. If you’re creating a site that is, for example, selling products or asking for email subscribers, then you should be much more concerned with designing a site that converts on those goals to action.
This is much easier said than done. In fact, this topic alone has created a whole speciality niche in marketing that is called conversion rate optimization, or CRO. There are many different things that you can do to make a website more efficient in this manner depending on the goal of the site. While this is a really complex topic that can take a long time to even begin to master, I’ve decided to share some sites that are great at converting visitors to take a desired action. This can perhaps give you a great idea about what to do with your sites and/or your client’s sites.
This may be a surprise to you that Schwan’s is on this list of sites, but I put them on here because they do a really good job with their search function. If you are designing a site for a product or a company that sells many products, you want to be able to make it easy for visitors to find whatever it is that they are looking for. They also have big, vivid images of the things they are selling. Another great tip for you website creators out there is to not be afraid to demonstrate or show how a product works. Don’t leave it up to the consumer’s imagination to figure out how to work it, wear it, etc.
This site is a great example of being clear about the action that it wants visitors to take once they are on the site. This site is designed to rank for the keyword “kansas city seo services,” so most of the people that land on this page will do so after searching for that term. The action that they want visitors to take is to first fill out a form and contact them. If the visitor doesn’t do that, then they want them to give them a phone call. It’s very clear and they even ask the visitor to do that, which is a great tool to use. Most people feel that it’s being pushy to ask visitors to take an action, but if you don’t make it clear what you want them to do, they will probably never take that action. Or, if they do, they won’t do it as often as you would like.
Many of you may know about Mailchimp. In case you don’t, they are a email marketing company that allows businesses to reach out to their customers easier with automated email blasts. What they do really well on their site is they make it really clear and simple why you should sign up. They have a signup form right there, ready for the visitor to take action. Their message is just “Send Better Mail.” They show you some evidence of what they can do and have a signup button and form ready to go. The best tip from this site is remove as many barriers as you can from your visitors getting from point A to point B. If you want them to fill out a form, then have the form ready to go right on the page and get as little information as you can. If you need more info, you can get it later, but just get them to take that initial action.
These are just a few sites that we wanted to share. They are great examples of certain elements that you can implement on your sites. Just remember to always experiment and try new things to see what works better. You never know when something may be better than what you are currently using.
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Let’s look at two niche sites in this post. The first, called Shaka Surfer, is a site about stand up paddleboard reviews and uses the Genesis framework with the Sample child theme. The second is a niche site concerned with knives called Survival is Key that uses the Prose theme; we’ll look at the page about the best fillet knives.
The site about paddleboards is super-simple (as is the knife site). It seems the designer has opted for a clean uncluttered layout: a common design strategy that keeps the focus on the content. The single column layout will allow for large images — excellent for engaging visitors — and also large videos. Using large videos — especially with a highly visual topic like stand up paddleboards — helps keep the reader from leaving the website to watch on the service hosting the video, in this case youtube. Keeping the website visitor on-page also helps with search engine optimization by extending the time of the visit: one of many factors in search engine algorithms.
As mentioned the knife website is built using the Prose child theme on Genesis framework. In this case a two column layout was chosen to, I think, give prominence to important posts. I’m not sure but it appears that perhaps the designer should have chosen pages instead of posts for those articles as they are the core of the site. However I like the clean, simple layout: no clutter and easy to navigate. I would create a custom logo to make the site seem a little more professional. In addition, from the point of view of search engine optimization the links in the footer should be removed. That is the links to Genesis, WordPress, and Prose Theme serve no purpose for the site and are only there as part of the default content. The paddleboarding site does appear to have got rid of those default footer links and replaced them with some less important in-site links like “about us” and “contact”.
So what changes would I advise? In sites using the Sample theme I almost always suggest a few revisions to the css.php and theme_functions.php via the wordpress editor. Those changes usually have to do with reducing white space. White space is good and reduces the crowdedness that is often found on beginner web pages but there is too much in the default of most Genesis themes. Through reducing vertical spacing to reasonable levels we allow the website user to get to the content, the real meat of the page, more quickly and more easily. Making things easier for users is of course good for website owners, too! Visitors will be more likely to return, and the more your content is seen “above the fold” the more likely you will your visitors be converted. And after all even the most altruistic and not-for-profit website owner wants his or her visitors to take in what their site has to offer, otherwise why put up a website in the first place?
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You can now make the online discussion of squatty potty more interesting with the help of genesis framework.
There is no easy way to discuss anything about pooping or stools online. People just tend to shy away from those websites. However, it does not mean that discussions about stools are not important. In fact, people need to talk more about it so if they do something wrong, it can be corrected. People who don’t poop properly may develop colon cancer and other digestion related problems. For instance, it has been found out that the natural position when pooping is in fact way better than sitting down. It means that you have to squat. Of course, you won’t believe it since you have been sitting since you can remember. This is a result of not discussing more about stools. People are misinformed. They tend to get the wrong idea about defecation. Thus, if you are starting a website that discusses about squatty potty, then you are in the right direction.
Why should people change to squatting position?
In your website, you must discuss more about the benefits of squatting. This includes low risks of colon cancer. It also lowers the risk of having UTI. Removing waste can also be done easily with this position. Thus, people who squat have greater chances of completely removing toxic waste from the body over those who choose to sit. Again, many people don’t know about this and would rather not talk about it. Therefore, if the website contains more ideas about the health benefits of the natural squatting position, then they will surely change their minds.
Spruce up the website
One of the reasons why people don’t visit websites that discuss more about stools is because they find it disgusting. They are also not attracted enough in the website to even bother exploring it. Therefore, if you want to attract more people, then use genesis framework. It allows you to overhaul your website easily. By following a few steps, you can now have a website that people would appreciate.
With genesis framework, you can easily change the overall theme of your website. It won’t look drab and boring anymore. They will find the theme more appropriate and worth viewing. Adding some more graphics and plug-ins is now easier with the help of genesis framework. In fact, if you want an overhaul of the website, it can be done in just a few minutes. You just have to follow a few simple steps. The best part is that you don’t even have to be an expert in programming just to create or transform your website.
You can check out some other websites that discuss more about the Natural Position Toilet. You can learn more about how they are marketing the natural position toilet here if you want to see more ideas on how they successfully encourage people to visit their website. You might also have to provide links on your website on how people can buy squatty potty devices especially if they have decided to change their way of defecating. There are devices that can now be bought to help facilitate the change from sitting to squatting.